Facebook Advertising – How it Can Work For You

One of the largest sites on the Internet is Facebook. It has more than 400 million active users and serves hundreds of millions of pages every day. Facebook has introduced the ability for marketers like you and me to advertise to their user base. Very cleverly, they have realized what an incredible asset they have with that many active users.

Thus you can buy ads on Facebook and show them to their users. If you already use Google AdWords or other Pay Per Click network then you want to look at the ads up because there are some great opportunities there. First, Facebook advertising tends to be cheaper than AdWords ads.

This is because it is still relatively new and the advertiser base is not saturated as much as AdWords. However, if you are also looking for the best facebook advertising plan for your online business, you may find this source http://www.livelongsocial.com.au/facebook-advertising-melbourne/ useful for you.

You can target a competitive market and the traditional expensive to cost much less than you do on the network such as AdWords. However, the cost is not really a major benefit. The main benefit is much more significant and valuable for you as a marketer.

It is the ability to target your ads based on user demographics. You may wonder how this is important, so let me explain how this works. With Google AdWords, you target your ads based on keywords. So this means that your keyword can be clicked by a man or a woman, aged 16 years old or 80 years old, and so on. You basically target ads based on keywords rather than demographics.