Search engines, Internet marketing and SEO has become the buzz word lately, but there are a large number of people out there who do not really understand what this is. What is more unfortunate is that many business owners are supposed to know about web marketing but they are rarely aware of these concepts.
Long gone are the days of the yellow pages and other print-based advertising. Marketing is truly shifted towards online media. Now a days people hire Digital Marketing Solutions to market their site online. There are three major online media that you can rely on to get the new targeted traffic coming to your website.
Image Source Google
One of the easiest and fastest way is to display your online business is pay-per-click advertising. This is also called search engine marketing (SEM). The most popular and leading market advertising networks in the SEM space are Google adwords.
You can basically have your company's website appear on the first page of Google within 24 hours with this system. As the name pay-per-click suggests you pay each time someone clicks on your ad on a search engine results page (SERP).
Another method is more difficult to achieve and less reliable way to promote your online business, which is known as search engine optimization or SEO. The following steps are correct and consistent and are the only sure way to get you to the coveted first page of search results. There are more than 200 qualifying factors that search engines use to rank and catch.
Another way to get eyeballs to your website is through referring traffic. This means that other sites visitors will find your link or some ad and follow the links to your site.